WE’VE GOT HISTORY
Founded in 1976 by Arvind Mistry
We are a second generation, family owned business with strong family values
We come from a manufacturing heritage
We now distribute and retail brands around the wo
We believe in long-term partnerships with our brands, suppliers and agencies
When you work with us, you are part of the A. Mistry family
Based in the University town of Loughborough
1 Hour from 40% of the UKs population
2.5 hours from 90% of the UKs population
90 mins away from London
Our highly experienced sales force to build relationships with key customers over multiple channels in the UK & Ireland.
We own our Global Distribution Centre giving us greater flexibility and efficiency for
Understanding our brands is key to creating a strategy for success. In order to create this, we spend time, effort and resource to really understanding our partners.
We have expertise in above the line marketing, digital marketing, merchandising and in store execution.
Our 40 year manufacturing heritage means we understand product development.
We love shouting about our brands. Our PR experts get us into the right place for consumers and trade to see our stories.
We have 10 years of digital commerce experience.
POINT OF SALE
Our designers create point of sale for our brands. We work with manufacturing partners in the UK and abroad to turn concepts into reality.
We value in-store training for our products and brands. Over 70% of in-store purchase decisions are made at the point of purchase.