building brands since 1976

FOR HOME, HEALTH AND HOLIDAY

WE’VE GOT HISTORY

Founded in 1976 by Arvind Mistry

We are a second generation, family owned business with strong family values

We come from a manufacturing heritage

We now distribute and retail brands around the world

WHY US?

We believe in long-term partnerships with our brands, suppliers and agencies

When you work with us, you are part of the A. Mistry family

OUR LOCATION

Based in the University town of Loughborough

1 Hour from 40% of the UKs population

2.5 hours from 90% of the UKs population

90 mins away from London

OUR MANTRA

For 40 years we have lived by the same philosophy:

“Never Compromise on Product, Quality or Customer Service”

WHAT WE DO

  • SALES

    Our highly experienced sales force to build relationships with key customers over multiple channels in the UK & Ireland.

  • DISTRIBUTION

    We own our Global Distribution Centre giving us greater flexibility and efficiency for
    logistics.

  • BRAND STRATEGY

    Understanding our brands is key to creating a strategy for success. In order to create this, we spend time, effort and resource to really understanding our partners.

  • BRAND BUILDING

    We have expertise in above the line marketing, digital marketing, merchandising and in store execution.

  • PRODUCT DEVELOPMENT

    Our 40 year manufacturing heritage means we understand product development.

  • PR

    We love shouting about our brands. Our PR experts get us into the right place for consumers and trade to see our stories.

  • E-RETAIL

    We have 10 years of digital commerce experience.

  • POINT OF SALE

    Our designers create point of sale for our brands. We work with manufacturing partners in the UK and abroad to turn concepts into reality. 

  • IN-STORE TRAINING

    We value in-store training for our products and brands. Over 70% of in-store purchase decisions are made at the point of purchase. 

WHERE WE SELL

40 years of selling to the following Channels:

OUR BRANDS & PRODUCTS

OUR eRETAIL STORES

OUR MARKETS

A MISTRY ON INSTAGRAM