Our Story
WE’VE GOT HISTORY
Founded in 1976 by Arvind Mistry
We are a second generation, family owned business with strong family values
We come from a manufacturing heritage
We now distribute and retail brands around the world
WHY US?
We believe in long-term partnerships with our brands, suppliers and agencies
When you work with us, you are part of the A. Mistry family
Our Location
Based in the University town of Loughborough
1 Hour from 40% of the UKs population
2.5 hours from 90% of the UKs population
90 mins away from London
OUR MANTRA
For 40 years we have lived by the same philosophy:
"Never Compromise on Product, Quality or Customer Service"
What We Do
SALES
Our highly experienced sales force to build relationships with key customers over multiple channels in the UK & Ireland.
DISTRIBUTION
We own our Global Distribution Centre giving us greater flexibility and efficiency for
logistics.
BRAND STRATEGY
Understanding our brands is key to creating a strategy for success. In order to create this, we spend time, effort and resource to really understanding our partners.
BRAND BUILDING
We have expertise in above the line marketing, digital marketing, merchandising and in store execution.
PRODUCT DEVELOPMENT
Our 40 year manufacturing heritage means we understand product development.
PR
We love shouting about our brands. Our PR experts get us into the right place for consumers and trade to see our stories.
E-RETAIL
We have 10 years of digital commerce experience.
POINT OF SALE
Our designers create point of sale for our brands. We work with manufacturing partners in the UK and abroad to turn concepts into reality.
IN-STORE TRAINING
We value in-store training for our products and brands. Over 70% of in-store purchase decisions are made at the point of purchase.
OUR BRANDS
Coronation
Traditional hot water bottles with full 2 litre sizing. With a full range of styles from plain sides to handled styles.
UK & EU Distributor
The Hot Water Bottle Shop
Design, developing & distributing luxury hot water bottles for 42 years.
Brand Owner
Aqua Safe
Guard socks and swimming accessories. The UK's number 1 supplier of guard socks.
Brand Owner
La Siesta Hammocks
La Siesta specialises in high-end hammocks and hammock chairs from South America.
UK Distributor
KidsTravel2
The UK's top independent retailer of children's luggage. Finding new ways to help parents & children travel.
Brand Owner
CoziGo
A sleeping baby is a happy baby and a happy baby is a happy parent – so trust in CoziGo… Sleep on The Go!
UK Distributor
